LOS ANGELES, Sept. 28, 2023 /PRNewswire/ — Chrome Hearts, the iconic luxury fashion house, has filed a lawsuit against SHEIN, the Chinese fast-fashion retailer, for trademark infringement and unfair competition. The complaint, filed in the United States District Court for the Central District of California, alleges that SHEIN has been unlawfully using Chrome Hearts’ registered trademarks, trade dress, and copyrighted designs on its clothing, accessories, and other products..
According to the lawsuit, SHEIN has been selling clothing and accessories that bear striking similarities to Chrome Hearts’ signature designs, including its iconic cross and dagger motifs, horseshoe hardware, and fleur-de-lis embellishments. The complaint also alleges that SHEIN has been using Chrome Hearts’ trademarked name and logo on its products and packaging, creating the false impression that its products are associated with or endorsed by Chrome Hearts..
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