Kim Cattrall, Nelly Furtado, and Coco Jones feature in new Skims campaign
Three months after revealing a first campaign shot by photographer Steven Klein, the Skims brand founded by Kim Kardashian
Among them are two legendary icons, actress Kim Cattrall, known for her role in Sex in the City, and Grammy Award-winning singer-songwriter Nelly Furtado, wearing pieces from the brand’s best-selling viral collections, which they have chosen and styled themselves.
Three other celebrities and next-gen stars are also part of the cast, including actress and model Hari Nef, known for her role in the AmazonTransparent and the Barbie movie; actress Lana CondorTo All the Boys, and R&B singer and actress, Coco Jones.
“Skims continues to strategically tap into pop-culture and engage a range of talent that reflects the diverse community of Skims. Despite the women’s various ages, backgrounds, careers, and successes, they all represent empowerment and individual confidence, exemplifying the ethos of Skims” said the brand in a press release. “Each woman is shot in their chosen looks, with their favourites being featured in the video.”
“It was so freeing to be able to pick my favourite Skims looks for the campaign, and the piece I loved the most was the Sculpting Mid Thigh Bodysuit,” said Cattrall. “It’s a phenomenal fit, and it makes me feel confident whenever I wear it.”
“Styling all of my Skims looks was so fun, and my favourite piece was the Skims Sculpting Mid Thigh Bodysuit,” said Furtado. “The fabric is amazing and feels so good and secure on my body. It makes me feel excited about getting dressed, and I love working it into my wardrobe for both work and play.”
Shot and directed by renowned artist and photographer, Vanessa Beecroft, the new campaign debuts today across digital and social Skims platforms.
Last July, Kim Kardashian’s underwear label raised a new funding that valued the company at $4 billions.
