Carhartt extends Reworked resale program to 35 U.S. stores, commences mail-in trade-in
U.S. workwear brand Carhartt
In partnership with Trove, the Dearborn, Michigan-based company first launched Reworked in February this year, piloting the program in six stores across the U.S. Beginning in late 2023, Carhartt will expand the program to cover the full U.S. as it begins accepting mail-in trade-in, according to a press release.
“We are encouraged by the positive support and feedback the program has received over the first three months, and we are excited to expand it so more hardworking people can get their hands on gear that is not done working,” said Gretchen Valade, director of sustainability at Carhartt.
“With the help of Trove, the expansion reinforces our commitment of building a better world through reducing our environmental impact and keeping countless Carhartt garments out of landfills.”
Carhartt has extended the life of over 9,000 garments and kept more than 40,000 products out of landfills since the initial launch in March 2023. The Carhartt Reworked program, which is the first branded resale site in the workwear industry, has engaged with nearly 4,000 people spanning all 50 states across the U.S., according to the apparel company.
“We are thrilled to power Carhartt Reworked’s nationwide trade-in expansion,” said Gayle Tait, CEO of Trove, whose Recommerce Operating System
“It’s a testament to Carhartt’s enduring workwear and the Carhartt community’s passion for extending the life of hardworking products and reducing waste.”
All accepted trade-in products must meet condition standards, must have been a style sold by Carhartt within the past 10 years and are required to have had an original MSRP cost of $50 or more.
The product categories include outerwear, shirt jacs, bib overalls and coveralls, hoodies, sweatshirts, pants and jeans. Customers can exchange their gear for a digital gift card, which can be used on reworked.carhartt.com, Carhartt.com or at any Carhartt company store. Any gear not eligible for trade in will be properly recycled or donated to keep fabric out of landfills, according to Carhartt.
