**Björn Borg Witnesses 6% Surge in Net Sales During H1 of Fiscal Year 2023**.
Swedish sportswear brand Björn Borg has announced a promising 6% increase in net sales during the first half (H1) of its fiscal year 2023 (FY23), signaling a positive trajectory for the company. This growth was primarily driven by strong performances in its key markets, including the Nordics, DACH (Germany, Austria, and Switzerland), and Benelux (Belgium, the Netherlands, and Luxembourg)..
**Key Financial Highlights:**.
* Net sales reached SEK 410.9 million (approximately €38.2 million) in H1 FY23, a 6% increase from SEK 387.2 million (€36 million) during the same period in the previous fiscal year..
* Gross profit also experienced a slight increase, rising from SEK 199.4 million (€18.5 million) to SEK 202.8 million (€18.9 million)..
* Earnings before interest and taxes (EBIT) remained relatively stable, with a marginal decrease from SEK 38.1 million (€3.5 million) to SEK 37.5 million (€3.5 million)..
**Market Performance:**.
Björn Borg’s growth was primarily driven by positive results in its core markets:.
* The Nordics region, including Sweden, Norway, Denmark, and Finland, contributed significantly to the company’s overall sales, with a growth of 11%..
* The DACH region also performed well, with an increase of 7%..
* The Benelux region maintained its growth momentum, posting a 5% sales increase..
**Product Categories and Expansion Plans:**.
The sportswear brand’s success can be attributed to the popularity of its core product categories, including underwear, sportswear, and swimwear. Björn Borg plans to continue its expansion strategy by entering new markets and strengthening its presence in existing ones..
**Executive Commentary:**.
Henrik Bunge, CEO of Björn Borg, expressed optimism about the company’s future prospects: .
