Google AI helps you find exactly the look you want in clothing search

Trying to find an outfit that perfectly fits your style can be a tedious task. You might spend countless hours browsing through different websites, trying to find just the right piece that matches your preferences. Google wants to make that process easier with new artificial intelligence-powered features for its search engine.

The company announced a number of new features coming to Google Lens and Google Shopping that will help users find the perfect outfit, regardless of their personal style. One of the most notable new features is the ability to search for clothing items by using an image as a reference. For example, if you see a picture of a dress that you like, you can upload it to Google Lens and it will find similar dresses for you to purchase. This feature can be especially helpful if you’re trying to find a specific item that you’ve seen in a magazine or on a celebrity.

In addition to searching by image, Google Lens can also be used to search for clothing items by describing them in natural language. For example, you can say something like .

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