**Google News Lab launches tools to help journalists understand audience engagement**
**[Google News Lab](https://newslab.withgoogle.com/)** has launched a suite of new tools to help journalists understand how their audience is engaging with their content.
The tools, which are available for free, include:
* **The Audience Insights dashboard** provides journalists with data on how their audience is interacting with their content, including metrics such as pageviews, unique visitors, and time spent on page.
* **The Content Analysis tool** helps journalists identify the most engaging elements of their content, such as headlines, images, and videos.
* **The Engagement Scorecard** provides journalists with a score that measures how well their content is performing against other similar content.
These tools are designed to help journalists make data-driven decisions about their content strategy. By understanding how their audience is engaging with their content, journalists can produce more relevant and engaging content that will reach a wider audience.
**Here are some examples of how journalists are using these tools:**
* The Washington Post uses the Audience Insights dashboard to track the performance of its articles and identify which topics are resonating most with its readers.
* The New York Times uses the Content Analysis tool to help identify the most engaging elements of its articles, such as headlines, images, and videos.
* The Guardian uses the Engagement Scorecard to measure the performance of its content against other similar content.
These tools are still in development, but they have already proven to be valuable for journalists who are looking to understand how their audience is engaging with their content.
**Here are some additional resources that you may find helpful:**
* [Google News Lab blog post](https://blog.newslab.withgoogle.com/new-tools-to-help-journalists-understand-audience-engagement/)
* [Google News Lab website](https://newslab.withgoogle.com/)
* [Google News Lab on Twitter](https://twitter.com/GoogleNewsLab)
* [Google News Lab on Facebook](https://www.facebook.com/GoogleNewsLab/)
* [Google News Lab on Instagram](https://www.instagram.com/googlenewslab/)
* [Google News Lab on LinkedIn](https://www.linkedin.com/company/google-news-lab/)
* [Google News Lab on YouTube](https://www.youtube.com/channel/UCCV0RjS5tO3Hc100r4g1Qiw)
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