**FRAME Unveils Ambitious Growth Strategy with Store Openings, Strategic Initiatives, and International Expansion**
**New York, NY – May 11, 2023** – FRAME, the leading contemporary denim brand, today announced an ambitious growth strategy that includes a series of strategic initiatives, store openings, and plans for international expansion.
**Strategic Initiatives**
As part of its growth strategy, FRAME is implementing a number of strategic initiatives to enhance the customer experience and drive brand awareness. These initiatives include:
* **Enhanced E-commerce Platform:** FRAME is investing in its e-commerce platform to provide customers with a seamless and personalized shopping experience. The platform will feature improved navigation, curated content, and exclusive online-only products.
* **Customer Loyalty Program:** FRAME is launching a customer loyalty program to reward repeat purchases and build long-term relationships with its customers. The program will offer exclusive benefits, such as early access to new products, personalized recommendations, and special promotions.
* **Sustainability Initiatives:** FRAME is committed to sustainability and is implementing a number of initiatives to reduce its environmental impact. These initiatives include using sustainable materials, reducing waste, and partnering with ethical manufacturers.
**Store Openings**
FRAME is expanding its retail footprint with a series of new store openings in key markets around the world. These openings include:
* **New York City:** FRAME will open a new flagship store in the SoHo neighborhood in the fall of 2023. The store will showcase the brand’s full range of denim, ready-to-wear, and accessories.
* **Los Angeles:** FRAME will open a new store in the West Hollywood neighborhood in the summer of 2023. The store will feature a curated selection of the brand’s most popular styles, as well as exclusive Los Angeles-inspired designs.
* **London:** FRAME will open its first store in London in the fall of 2023. The store will be located in the Mayfair neighborhood and will offer the brand’s full range of products.
* **Paris:** FRAME plans to open its first store in Paris in the spring of 2024. The store will be located in the Le Marais neighborhood and will offer a curated selection of the brand’s most popular styles.
**International Expansion**
In addition to its store openings, FRAME is also expanding its international presence through a series of strategic partnerships and distribution agreements. These partnerships include:
* **Europe:** FRAME has partnered with leading European retailers, such as Harrods, Selfridges, and Galeries Lafayette, to distribute its products in key markets across the continent.
* **Asia:** FRAME has partnered with leading Asian retailers, such as Lane Crawford, Isetan, and Takashimaya, to distribute its products in key markets across the region.
* **Middle East:** FRAME has partnered with leading Middle Eastern retailers, such as Harvey Nichols, Bloomingdale’s, and Saks Fifth Avenue, to distribute its products in key markets across the region.
**Outlook**
FRAME is well-positioned for continued growth in the years to come. The brand’s strong product offering, innovative marketing initiatives, and strategic partnerships will drive sales and increase brand awareness around the world.
**About FRAME**
FRAME is a leading contemporary denim brand that offers a full range of denim, ready-to-wear, and accessories. The brand is known for its high-quality materials, innovative designs, and exceptional fit. FRAME is sold in over 60 countries around the world through its own retail stores, e-commerce platform, and wholesale partners.
For more information, please visit www.frame-store.com..
