Marcelo Claure, the former CEO of Sprint and current chairman of SoftBank Group International and Masayoshi Son’s right-hand man, has joined Chinese fast-fashion giant Shein as its group vice chairman..
Claure’s appointment, effective immediately, was announced by Shein CEO and founder Chris Xu. Claure will be responsible for scaling Shein’s global operations and accelerating its growth. He will also serve as a member of Shein’s board of directors..
Claure brings a wealth of experience in the technology and telecommunications industries to Shein. He has a proven track record of transforming businesses and driving growth. Under his leadership, Sprint became the fourth-largest wireless carrier in the United States. He also played a key role in SoftBank’s acquisition of Sprint and its subsequent merger with T-Mobile..
Claure’s appointment comes at a time when Shein is experiencing rapid growth. The company, which was founded in 2008, has become one of the world’s largest online fashion retailers. Shein sells a wide range of clothing, shoes, accessories, and home goods at affordable prices. The company has a large following among young consumers, who are attracted to its trendy styles and low prices..
Claure’s appointment is a sign that Shein is serious about continuing its global expansion. The company has been investing heavily in its operations in recent years, and it is now one of the most valuable private companies in the world. With Claure’s help, Shein is well-positioned to continue to grow and become a major player in the global fashion industry..
In a statement, Claure said that he is excited to join Shein and help the company achieve its goals..
.
