**Leading fashion and lifestyle retailer Apparel Group has announced the signing of several significant licensing agreements, bringing renowned global brands to India and the GCC region.**
With the aim of diversifying its portfolio and catering to a wider consumer base, Apparel Group has secured exclusive licensing rights for a diverse range of brands, spanning various categories, including fashion, footwear, and homeware.
**Key Partnerships Include:**
* **Superdry, UK:** Known for its unique blend of street style and vintage aesthetics, Superdry brings a distinctive collection of apparel and accessories to the region.
* **Tommy Hilfiger, USA:** The iconic American lifestyle brand, Tommy Hilfiger, joins Apparel Group’s portfolio with its classic and contemporary designs.
* **Desigual, Spain:** Known for its vibrant and eclectic styles, Desigual introduces its bohemian-chic fashion to India and the GCC.
* **Nautica, USA:** Bringing its classic American sportswear aesthetic to the region, Nautica offers a range of casual and activewear for men, women, and children.
* **New Balance, USA:** With its strong heritage in athletic footwear and apparel, New Balance adds a sporty edge to Apparel Group’s portfolio.
* **Skechers, USA:** Renowned for its innovative footwear designs and comfort technology, Skechers caters to a wide range of consumers.
* **Havaianas, Brazil:** The iconic Brazilian flip-flop brand, Havaianas, brings its colorful and stylish footwear to the region’s fashion-conscious consumers.
* **Liberty, UK:** Known for its iconic floral prints and sophisticated designs, Liberty introduces its quintessential British style to India and the GCC.
* **Matisse Footwear, Australia:** Bringing a touch of Australian laid-back style to the region, Matisse Footwear offers a range of stylish and comfortable footwear.
* **Cath Kidston, UK:** With its charming vintage-inspired designs, Cath Kidston adds a touch of whimsy and nostalgia to Apparel Group’s portfolio.
* **Jashanmal Homeware, UAE:** Providing a diverse range of homeware products, from furniture and décor to kitchenware and bedding, Jashanmal Homeware caters to the region’s growing demand for stylish home furnishings.
**Geographical Expansion:**
Apparel Group plans to introduce these brands across multiple channels, including its extensive network of retail stores, online platforms, and select partner retailers. The company’s strong presence in India and the GCC, with over 1700 stores and a significant online presence, will provide these brands with a robust platform for growth and expansion.
**Driving Growth and Brand Awareness:**
Through these strategic partnerships, Apparel Group aims to strengthen its position as a leading fashion and lifestyle retailer in the region. The company is committed to providing consumers with a diverse and compelling range of brands that cater to their evolving preferences and aspirations. By leveraging its expertise in brand management and retail operations, Apparel Group will drive the growth and brand awareness of these newly acquired brands in India and the GCC.
Apparel Group’s CEO, Nilesh Ved, expressed his enthusiasm for these new partnerships, stating, .
