German sportswear company Puma, a subsidiary of Kering, has just announced the appointment of Javier Ortega as General Manager of its European operations. Ortega will assume the role of Managing Director Europe, effective 1 August 2023. In his new position, Ortega will be responsible for leading and developing Puma’s business strategy in the region..
Ortega has a wealth of experience in the fashion and sporting goods industries. He was previously the General Manager of Nike’s operations in the United Kingdom and Ireland. Before that, Ortega held several senior executive positions at Adidas, including Vice President of Global Sales..
Bju00f6rn Gulden, Puma’s Chief Executive Officer, expressed confidence in Ortega’s abilities, stating, .
