Nike maintains its supremacy in the teenage apparel and footwear market of the United States. According to Piper Sandler’s latest survey, the iconic sports brand continues to be the most sought-after label among teenage shoppers..
Senior Research Analyst Abbie Zvejnieks conducted a survey with more than 7,000 teenagers across 48 states. The data revealed that Nike emerged as the clear frontrunner in both the apparel and footwear categories. Notably, Nike’s dominance was particularly pronounced among male teenagers..
Specifically, 23% of male teenagers ranked Nike as their most-loved clothing brand, followed by Jordan (9%) and Supreme (8%). The top three choices for male teens in the footwear category were Nike (51%), Jordan (20%), and Vans (15%)..
Among female teenagers, Nike’s dominance was slightly less pronounced. Adidas was a close competitor, with 18% of female teens ranking it as their top clothing choice compared to 20% for Nike. For footwear, Nike and Vans were neck-and-neck, with 33% and 32% of female teens preferring them, respectively..
Despite the increasing popularity of online shopping, the survey found that physical stores remained the preferred destination for teenage shoppers. 65% of respondents stated that they prefer shopping in-store rather than online. This suggests that retailers should continue to prioritize the in-store experience to stay relevant to the teenage market..
Piper Sandler’s survey offers valuable insights into the fashion preferences and shopping behaviors of American teenagers, highlighting the continued strength of Nike as a trendsetter and the importance of physical stores for engaging with this consumer segment..
