Nike hires Amazon fashion executive as new tech chief
By
Bloomberg
Bloomberg
NikeAmazon
“With Muge’s deep understanding of how technology can accelerate innovation, scale processes, increase efficiency, and ultimately drive growth, I’m confident her experience and leadership will help us capitalize on the opportunity ahead while keeping the athlete and consumer at the center,” Nike Chief Executive Officer John Donahoe
Dogan spent 16 years at Amazon, during which she held roles in various consumer categories and delivery operations before she became president of Amazon Fashion
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Nike has been focused on selling more merchandise directly to consumers online rather than through stores. Nike did not immediately respond to requests for comment.