Nike hires Amazon fashion executive as new tech chief

Nike hires Amazon fashion executive as new tech chief

By

Bloomberg

NikeAmazon


Bloomberg

“With Muge’s deep understanding of how technology can accelerate innovation, scale processes, increase efficiency, and ultimately drive growth, I’m confident her experience and leadership will help us capitalize on the opportunity ahead while keeping the athlete and consumer at the center,” Nike Chief Executive Officer John Donahoe

Dogan spent 16 years at Amazon, during which she held roles in various consumer categories and delivery operations before she became president of Amazon Fashion

Nike has been focused on selling more merchandise directly to consumers online rather than through stores. Nike did not immediately respond to requests for comment.
 

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