**FRAME, a Los Angeles-based contemporary brand, has announced a series of strategic initiatives aimed at bolstering its retail presence and driving international growth. The brand’s plans include a targeted store opening strategy, a refined brand identity, and an enhanced focus on sustainability.**
**Store Openings and Expansion**
FRAME will open three new flagship stores in key metropolitan areas over the next year, including a 5,000-square-foot space in New York City’s SoHo district, a 4,000-square-foot store in Los Angeles’s Brentwood neighborhood, and a 3,500-square-foot boutique in London’s Mayfair district. These new locations will join FRAME’s existing portfolio of 15 stores across the United States and Europe.
**Brand Refresh and Sustainability**
In addition to its store expansion, FRAME has unveiled a refreshed brand identity that reflects its elevated positioning and commitment to sustainability. The brand’s logo has been redesigned with a more modern and sophisticated look, and its packaging has been updated with sustainable materials and reduced waste.
The brand has also announced a partnership with the nonprofit organization 1% for the Planet, pledging to donate 1% of its sales to environmental causes. FRAME will also work with sustainable suppliers and implement eco-friendly practices throughout its operations.
**International Growth**
FRAME is prioritizing international expansion as part of its growth strategy, with a focus on key markets in Europe and Asia. The brand plans to open new stores in major cities such as London, Paris, and Tokyo, and is exploring partnerships with local retailers and distributors.
**Business Strategy**
Underpinning these initiatives is a refined business strategy that emphasizes customer experience, innovation, and financial discipline. FRAME is investing in digital technologies to enhance the customer experience both online and in-store and is exploring new ways to engage with its customers.
The brand is also committed to driving innovation in its product offerings, with a focus on sustainable materials, timeless designs, and versatility. FRAME’s commitment to financial discipline will ensure that its growth is sustainable and profitable.
**Growth Trajectory**
FRAME has been on a growth trajectory in recent years, driven by its strong brand identity, high-quality products, and loyal customer base. The brand’s strategic initiatives are expected to further accelerate its growth and establish FRAME as a leading global contemporary brand.
**About FRAME**
FRAME is a Los Angeles-based contemporary brand founded in 2012 by Erik Torstensson and Jens Grede. The brand offers a range of ready-to-wear, denim, accessories, and footwear for men and women. FRAME has a global presence with 15 stores across the United States and Europe and is sold in over 600 wholesale partners worldwide.
For more information, visit https://www.frame-store.com/..
FRAME Aligns Business Strategy with Strategic Store Openings, Targets International Expansion
