**FRAME Announces Ambitious Growth Strategy with Expansion in Key Markets**.
FRAME, the contemporary fashion brand renowned for its elevated denim and ready-to-wear collections, has unveiled an ambitious growth strategy centered around strategic store openings and a focus on international expansion..
**Expansion in Key Markets**.
To strengthen its retail presence in key markets, FRAME plans to open eight new stores by the end of 2024. These openings will include locations in prominent shopping destinations such as New York City, Los Angeles, San Francisco, and Miami. The new stores will showcase the brand’s latest collections, offering a premium shopping experience for its loyal clientele..
**Focus on International Growth**.
FRAME recognizes the significant potential for growth in international markets. The brand has identified key regions for expansion, including Europe, Asia, and the Middle East. To support its international growth, FRAME has appointed industry veteran Federico Curradi as President of International. Curradi brings a wealth of experience in luxury retail, having previously held leadership positions at Gucci and Burberry..
**New Store Concept**.
The new FRAME stores will embody the brand’s elevated and modern aesthetic. They will feature a sophisticated design scheme that reflects FRAME’s commitment to luxury and innovation. The stores will offer a curated selection of the brand’s signature denim, ready-to-wear, and accessories, as well as exclusive collaborations and limited-edition collections..
**Personalized Shopping Experience**.
FRAME is dedicated to providing its customers with a personalized and elevated shopping experience. The brand’s stylists are experts in denim and ready-to-wear, and they offer personalized styling consultations to help customers find the perfect pieces for their wardrobe. Additionally, FRAME’s in-store experience includes exclusive events, trunk shows, and collaborations with local artists and designers..
**Sustainable Practices**.
Sustainability remains a core value for FRAME. The brand’s new stores will incorporate eco-friendly materials and sustainable practices throughout their design and operations. FRAME is committed to reducing its environmental footprint and promoting responsible fashion..
**Quotes from FRAME Leadership**.
