Google has updated its ad policy to help combat human trafficking, according to a blog post by Google’s Vice President, Global Affairs, Kent Walker.
The new policy prohibits ads that promote or facilitate human trafficking, and it requires advertisers to certify that they are not engaged in human trafficking. Google will also work with law enforcement and other organizations to help identify and remove ads that violate the policy.
Human trafficking is a global problem that affects millions of people, and Google is committed to doing its part to help combat it. The company has a long history of working to prevent and detect human trafficking, and the new ad policy is another step in that effort.
In addition to the new ad policy, Google is also working on other initiatives to help combat human trafficking. The company is developing new tools to help law enforcement identify and rescue victims of human trafficking, and it is providing training to employees on how to spot and report suspected cases of human trafficking.
Google is also working with other organizations to raise awareness of human trafficking and to advocate for policies that will help to prevent it. The company is a member of the Alliance to End Slavery and Trafficking (ATEST), and it is a supporter of the United Nations’ Global Compact to End Human Trafficking.
Google’s efforts to combat human trafficking are an important part of the company’s commitment to social responsibility. The company believes that it has a responsibility to use its technology and resources to make the world a better place, and it is committed to doing its part to help end human trafficking.
Here are some additional details about the new ad policy:
– The policy prohibits ads that promote or facilitate human trafficking, including ads that offer to buy or sell people, or that provide instructions on how to engage in human trafficking.
– Advertisers must certify that they are not engaged in human trafficking. This certification will be required for all advertisers who run ads that could potentially be used to promote or facilitate human trafficking.
– Google will work with law enforcement and other organizations to help identify and remove ads that violate the policy. The company will use a variety of tools to detect and remove ads that violate the policy, including machine learning and human review.
– Google is committed to enforcing the policy fairly and consistently. The company will work with advertisers to help them understand the policy and to comply with it. However, the company will not hesitate to take action against advertisers who violate the policy, including removing their ads or suspending their accounts.
The new ad policy is an important step in Google’s efforts to combat human trafficking. The company is committed to doing its part to help end this terrible crime, and it will continue to work with law enforcement and other organizations to raise awareness and to advocate for policies that will help to prevent it..
