Scandinavian children’s fashion giant Kidz Concepts has announced an exclusive partnership with Authentic Brands Group to bring the Aeropostale brand to European shores. The deal marks the debut of a new Aeropostale kids line, the first product expansion of the relaunched American casual wear brand since it was acquired by ABG in May this year..
The Aeropostale kidswear collection, targeted at children between 4 and 12 years old, will be distributed across Kidz Concepts’ retail network in Sweden, Norway, Denmark, Finland, Germany, and the Baltic States, with plans to expand to other European markets in the future. The collection will also be available online through Kidz Concepts’ e-commerce platform..
The decision to launch Aeropostale kids in Europe is part of Authentic Brands Group’s broader strategy to relaunch the brand and expand its global presence. Since acquiring Aeropostale, ABG has been working to reposition the brand as a contemporary, fashion-forward label that appeals to a younger generation of consumers. The Aeropostale kids line is seen as a key part of this strategy, as it will introduce the brand to a new audience of young shoppers..
For Kidz Concepts, the partnership with Authentic Brands Group presents an opportunity to further strengthen its position as a leading children’s fashion retailer in Europe. The company has a strong track record of success in launching and developing kidswear brands, and it is confident that Aeropostale will be a valuable addition to its portfolio..
The launch of Aeropostale kids in Europe is expected to take place in early 2023. The collection will be available at Kidz Concepts stores and online, and it is expected to be met with strong demand from consumers..
About Authentic Brands Group:.
Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company. Headquartered in New York City, ABG owns a portfolio of iconic brands including Aeropostale, Juicy Couture, Vince Camuto, and many others. The company’s mission is to revitalize and reinvent brands, creating new opportunities for growth and success..
About Kidz Concepts:.
Kidz Concepts is a leading children’s fashion retailer in Europe. Founded in 1995, the company operates a network of over 100 stores in Sweden, Norway, Denmark, Finland, Germany, and the Baltic States. Kidz Concepts is committed to providing high-quality children’s clothing and accessories from a wide range of brands, including its own in-house labels..
